Communications planning

 The aim of this section is to introduce to you the concepts and principles around which communication systems, plans, processes and arrangements are developed and put in place for emergency management purposes. From this understanding, you will then be better able to analyse, assess and evaluate the effectiveness of the communications systems, plans, processes and arrangements that were in place during the pre-impact phase of your selected event. Well planned and initiated communication strategies and processes are essential to the successful management of any emergency incident. Emergency communication plans and planning should be the first step in ensuring the provision of effective communication systems.

The basic aim of a communications plan should be to:

Before proceeding, I would like you to take a few minutes, think back to previous subjects where you were required to develop a planning project proposal and subsequent emergency plan - try and recall the processes that you employed to develop that plan.

If you are having difficulty recalling these processes take the time to revisit your EMG103 study materials and familiarise yourself again with the planning process before you proceed.

 


Activity 3.2

learning portfolio activity Having refreshed your minds about these processes, I would like you to take a few moments and describe in your own words what you think would be a logical planning sequence required in developing communication plans? Jot your thoughts down on a piece of paper or save them within an electronic file for future reference.

Remember:

Communications is not just related to radio systems, frequency charts or the like. It includes things such as how people communicate and interact on a daily basis – either within an agency between sections or offices, or between agencies. It includes:

  • interpersonal activities such as meetings, liaison groups, planning committees, community consultation, plan development, procedural development, training, exercises, briefings, debriefings, incident reporting, documentation requirements, determination of roles, responsibilities and accountability;
  • hardware related systems such as radio, telephone, computer, internet, email, mobile telephone, digital media, day to day operational systems or specialised emergency systems, etc.;
  • software related systems such as inter-agency compatibility, expansion of services, redundancies/backups, etc.

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I would expect that you have included some of the following areas in your suggested planning sequence:

Remember that the communications plans and strategies should only be prepared after the completion of a relevant hazard analysis or risk assessment which should have identified any risks to existing or future communication facilities/systems. The communications plan itself will then be only one component within the wider emergency management strategies.

Having now established what a communications plan is and the processes needed to go through to develop such a plan, where do you go from here?

Firstly, establish a list of questions that you will need to interrogate the emergency management arrangements that were in place prior to your selected event occurring. These arrangement will hopefully include communications plans and procedures that were in place, the analysis of which will enable you to assess their effectiveness and viability with respect to the preparedness of the emergency services and the community in the pre-impact phase of your selected event.


Activity 3.3

learning portfolio activity In your own words, develop a list of questions that you believe will enable you to gather the relevant information required and analyse the effectiveness of communications in your selected event’s pre-impact phase. Once again, list these questions on a piece of paper or electronic file and save them for future reference.

Example:

An example of three questions I would ask are:

  • How did emergency management planners communicate with each other and the community in the development of emergency management plans, procedures and arrangements? i.e. did they have committees, regular meetings, information sessions, public awareness campaigns etc.
  • Were there any specific plans in place that addressed the communication needs relevant to the selected emergency/disaster?
  • If so, who was involved in the development of the plans and procedures, and were the systems and procedures in place regularly tested/exercised?

Continue on and make an expanded list of your own questions.

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Some other questions I believe would need answers are:

I have only listed several questions that I would need to have answered; you have probably listed several more, specific to your selected event. The one thing I will stress here is that you need to bear in mind that when we are analysing the communications systems, processes and arrangements, we are not solely looking at hardware such as radios, telecommunications etc. We are also looking at inter-personal communications between the emergency managers, planners, government agencies and members of the community.

Did our lists differ greatly? Did you have any problems listing some questions? If you had difficulties please feel free to use the above list as a starting point. I expect that as you progress through the analysis of communications for your selected event, you will identify more questions that will assist you in your analysis.

Having now established this list, you need to work through each of these questions individually as the answers to them will provide you with the information needed to address the analysis of communications within your project report (Assignment 2).

Remember: be sure to document these findings as you will need them later on.

I will use the list I have provided as an example of how you could use such questions to interrogate the status of the communications arrangements prior to the event and determine their effectiveness in the pre-impact phase of an emergency/disaster.


Activity 3.4

learning portfolio activity What I would like you to do now is start to gather information relevant to emergency management communications in the pre-impact phase of your selected event. I have commenced this for you in the table below by inserting the questions that we identified needed to be addressed. A copy of the table below is provided. Click on the link to open that table, add your own questions to those I have provided and then answer the questions accordingly. Save the table after you have completed the analysis as you will require the answers in order to formulate your discussions in the final report (Assignment 2).

Event:

Communications Analysis

Question

Answer

How did emergency management planners communicate with each other and the community in the development of emergency management plans, procedures and arrangements? i.e. did they have committees, regular meetings, information sessions, public awareness campaigns etc.

 

Were there any specific plans in place that addressed the communication needs relevant to the selected emergency/disaster?

 

If so, who was involved in the development of the plans and procedures, and were the systems and procedures in place regularly tested/exercised?

 

What type of systems and arrangements were in place and who was responsible for providing them?

 

Were there any back-up systems/power sources identified for hardware systems?

 

Were the systems and procedures exercised regularly?

 

What arrangements were in place to access back-up communications and/or power sources, and who was responsible for arranging these?

 

Was there any training required to use them? If so, was this done?

 

Were there Emergency Operation Centres (EOC) identified? If so, was there a back up EOC nominated in the event of the primary EOC being disabled, and were they located in a safe environment?

 

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